The Power of Purpose

Research shows that a purpose-driven life is key to health and wealth. Increased productivity at work, reduced risk of Alzheimer’s disease, fewer strokes and heart attacks, better sleep, a longer life, and financial success are all results of having strong purpose and meaning.

Purpose is so powerful that Professor Victor Strecher from the University of Michigan School of Public Health asks, “What if doctors had a prescription pad that just helped people develop greater purpose in life?”

And purpose also makes you rich. In a study titled, “The value of a purposeful life: Sense of purpose predicts greater income and net worth,” participants who had reported a higher sense of purpose at the start of the nine-year study, had higher levels of household income and net worth at the end of the study.

“Efforts and courage are not enough without purpose and direction.” — John F. Kennedy

Modern Elder Academy


Led by Chip Conley, founder of Joie de Vivre Hospitality and New York Times bestselling author, Modern Elder Academy in Baja California Sur, Mexico, offers a new way to vacation.


Part modern and upscale boutique hotel, and part retreat, the not-for-profit Modern Elder Academy offers one and two-week programs to help create purpose in the second half of our lives.


Set amidst the rhythmic sounds of the sweeping Pacific ocean, with the warm sun on your back, white sand under your feet and blooming flowers everywhere, Modern Elder Academy serves as a catalyst for powerful re-definition, the formation of new friendships with people going through similar mid-life challenges, and provides a relaxing break away from it all.

Apply for a Scholarship to Modern Elder Academy


Wisdom-At-Work-Chip-ConleyAccording to estimates by the Federal Reserve Bank of San Francisco, by 2060, the share of people in the USA aged 65 and older will be 29%, approaching equality with the shares of those aged 25 years to 44 years, and those aged 45 years to 64 years.

On a crusade for multi-generational workforces, Chip Conley believes the wisdom age brings, is an under-valued asset. Through their wisdom, those in the second half of their lives or as Chip calls them, Modern Elders, move organizations forward by doing the right thing, in the right way and at the right time. Their compassion and equanimity makes teams more collaborative, products more empathetic, and goals more achievable. While also serving as role models, Modern Elders or ModEls help create greater organizational success. Wisdom @ Work and Modern Elder Academy help re-purpose wisdom and inspire a sense of relevance through the Modern Elder skill-building process of: Evolve, Learn, Collaborate, and Counsel.

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Through Modern Elder Academy, Chip is fulfilling his purpose in the second half of his life: helping people reset, restore and re-purpose, so they can make their greatest contributions yet.

Apply for a scholarship to Modern Elder Academy

Planning Tips


Fly into San Jose Del Cabo International Airport (SJD). Modern Elder Academy provides two-way airport pick-up. The academy is located on the beach in El Pescadero, a few miles south of the lovely small town of Todos Santos. Do not purchase Mexican pesos at the airport as it is currently the most expensive option. Unless you plan to extend your trip, you will not need Mexican pesos. But if you need to exchange currency, Modern Elder Academy will arrange to drive you into the town of Todos Santos where you can access an ATM machine, which is the cheapest option.

Baja California Sur, Mexico is known globally for its amazing UNESCO-listed marine sites. Extend your trip and whale watch, snorkel, or dive in what Jacques Cousteau called the “aquarium of the world.”